The challenge of meeting audience expectations
Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise.
Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy.
We leverage our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.
How an effective strategy partner operates
Marketing strategically takes a team. It requires deep insights combined with a range of expertise. A strong marketing strategy partner:
- Takes a pragmatic approach. Blue-sky strategies that don’t suit your organization or customers lead to lackluster results. By exploring what’s possible for your brand now, your agency can uncover the opportunities for what comes next.
- Understands your customers. Your strategists should obsess over every nuance of your ideal customer – their motivations, behavior, and decisions.
- Actively monitors and optimizes. Having a strategy is important, but so is knowing when to adjust it. If your agency isn’t evolving your marketing strategy based on data, you’re likely wasting precious time and resources.
Our experience in creating data-driven, journey-based marketing strategies enables us to serve clients effectively across a wide range of industries.
Data Gathering + Analysis
Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data:
- Previous campaign performance
- Competitor research
- Customer interviews
And more – we learn about your audience, identify challenges, and start to formulate ideas. We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.
Audience + Competitor Research
Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we can connect with them and leave a lasting impression.
Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.
Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all that and more.
Your strategy is distilled into a presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a roadmap.
Whatever combination of paid, owned, and earned media channels we recommend, +ing Digital Marketing uses data and experience to assess where your marketing will have its greatest impact. We’ll then produce a marketing plan for using each of those channels to its fullest.
When you’re ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute.
If we recommend new asset creation, we’ll use our strategy to create visually compelling, journey-driven content that turns our insights into outstanding marketing executions.
Evaluation & Optimization
Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.