We tailor a bespoke content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell.
Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives.
It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.
Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.
Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.
Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.
Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.
Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.
Excellent writing and strong ideas are table stakes for content. Effective content marketers provide value by focusing on:
- Collaboration. Strong content marketing combines writing talent and business know-how. Your content marketing agency should be able to draw out your team’s expertise and frame it compellingly.
- Data. You don’t know exactly how content will perform until you put it out there, but your marketing partner needs to be ready to learn from the data when you do.
- Amplification. In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.
Even the best content will under perform without a plan. Fortunately, we have a well-honed content marketing process that leaves room for both analysis and inspiration.
We start by getting to know your audience – their questions, their interests, and their needs. We examine content your competitors are creating to identify whitespace. We include content competitors who are fighting for your audience’s attention, even if they’re not angling for their business.
We also take the time to really get to know you – we want to understand how you work, and what knowledge we can harness to produce the best possible content.
Once we understand your business and our goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience and make their lives better. When we’ve come up with some winners, we pitch them to you for feedback.
Copywriting + Design
Our experienced copywriters take what they’ve learned and apply your unique brand voice and perspective to create compelling pieces of content. From the beginning, the content team works closely with design to ensure that your content grabs audience attention and holds it with outstanding visuals.
Launch + Promotion
Launching your content is not the end. In an age of content overload, your content promotion strategy must be every bit as smart as your content creation plan.
Owned, earned and paid tactics all have their place in promoting content. Successful social promotion and digital PR can add enormous value. Paid promotion has the benefit of expanding your reach, and giving a wealth of new data about what headlines or ads attract interest and from whom.
Measurement + Iteration
Content marketing doesn’t track onto conversions in the same way as (say) digital ads, but measurement is still critical to generate insights, gauge performance, and plan future content.
Because content marketing is usually, but not always, about raising awareness and attracting interest from prospects, we focus on setting engagement and brand lift-oriented KPIs unless your content serves another specific purpose in your conversion funnel.
A piece of content can hit the jackpot and find a huge audience, but the best content marketers create regular content – growing their audience, adjusting for feedback, and sticking with it. We see each content piece as a launching pad to the next.