Audiences have always gravitated toward authentic brands. But consumers have only grown choosier, and with good reason: Audiences encounter more brands today than ever before.
Meanwhile, digital has changed how we tell brand stories. Social, mobile, and next-gen innovations have given businesses of all sizes the ability to share their story – if they can be heard over the noise.
In this environment, the most successful brands have a strong relationship with their audience, and a clear understanding of who they are and the values they stand by. That takes strategic clarity, a focus on authentic connection, and a lot of personality.
With more than 8 years’ experience transforming brands, +ing Digital understands how companies find success and build loyalty in digital. We provide the strategic leadership brands need to discover, rethink, and refresh their identity for today’s marketplace.
A true brand partner
Branding is a serious investment of both time and effort – you should be confident in the team you’re working with. Whether you’re looking to refresh an existing brand or start from scratch, find a partner that is:
Driven by research. No brand strategy should be based on a hunch. Smart teams make research a top priority from day one and base their strategic recommendations on what they learn.
Naturally collaborative. Your brand is the sum of many parts. Branding experts understand that. They’ll seek out creatives, marketers, analysts, and more to make sure the recommendations made are grounded in true best practices.
Focused on solutions. Brands exist to be seen. Effective strategists find exciting opportunities for activation, giving your team the tools to execute on branding recommendations.
Your brand is the unifying force behind your business. Building it takes a creative heart and a strategic brain. Our team goes hands-on with clients to identify goals, gather information, and draw their branding roadmap.
We kick off work by meeting with you for a series of critical stakeholder interviews. It’s here that we hash out the strengths, weaknesses, and aspirations of your brand, align on a vision for the future, and set our goals and objectives for the rest of the project.
We often add in quantitative research, such as surveys, in order to measure internal and external brand perception and understand how the brand is currently positioned.
Knowing what you’re up against. With more brand stories being told than ever before, there are usually plenty of rivals to learn from. By studying how competitors are presenting themselves and engaging consumers, we identify brand territory that’s occupied, as well as whitespace your brand may be able to exploit. Beyond direct competitors, we also look for inspiration in other industries.
Meet your future fans. Our team prioritizes audience research throughout the brand strategy process. To help us speak to your audience with a human touch, we build personas – representative user profiles that build a picture of the different types of people your brand will appeal to, and how your new brand will connect with them. These personas are informed by all the data and research compiled on the project to date.
Insights + Concept
Bringing our research together. Our strategy deliverable organizes our recommendations into an intuitive, 4-stage framework. The first stage, insights, lays out what we’ve learned and how it will inform the rest of the project.
We move directly from insights into the second stage, the brand concept. This is where we explore stylistic territories at a high level, narrowing down a direction and charting a course for future exploration.
Putting your brand in words. A verbal identity is the sum of many parts: vision, tone, values, mission, voice and tone, and more. To craft yours, our strategy and copywriting experts team up to offer their insights and experience.
Our role is not just to create the different parts of your identity, but to link them together into a powerful story that can be told across channels to employees, partners, customers, and the world.
Visualizing your brand transformation. Once we have the story, we can start to tell it visually. Our gifted designers can equip you with all the assets your brand needs to look its best – everything from logo design and usage, to brand palette, photography and social media direction, to the creation of brand collateral for your sales and marketing teams to show off.
Activation & Outlook
Moving toward the future. Having a dialogue with our clients is essential as we hone your brand vision into something your team believes in. That’s why every brand strategy is presented to the client with ample time allowed for feedback. Post-presentation, our team is standing by to put plans into action and take the next step toward branding transformation.