Global Experience Assessment
Technology and testing come together to help brands earn worldwide appeal. For that reason, we are building our services in Global Transformation Assessment.
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For global brands, every new market is a new test. What works in New York won’t work in Paris; what works in Paris might not resonate in Buenos Aires. Business leaders understand this, by implementing localization practices across global markets. Every choice matters for a brand, and the stakes are high.
But true localization, the kind that shows real cultural literacy, is a complex equation of messaging, UX, and strategy. Fostering a global brand is all about stepping into your users’ shoes and understanding what fuels their interest. That’s a marketing problem. So, get marketers to solve it.
That’s why +ing Digital Marketing is developing our first Global Experience Assessment:
A unique hybrid program that merges testing, data science, and market research to drive localization efforts and build brands that earn affection the world over.
A global presence comes with distinct challenges – often unexpected ones. Our team has experience helping brands clear these hurdles, so they can move confidently in international markets.
- Scalable Testing.
- Cross-Team Collaboration.
- A Focus on Strategy.
Software, content, testing, research – a lot comes together to evolve your global UX. The result, however, is singular: A brand experience suited for the world stage.