Deploying business intelligence and impactful creative to reach the right audience at the right time.
Between search, display, YouTube, sponsored content, and social media – and the targeting options available in each of those channels – digital media offers a paralyzing amount of choice.
The challenge is knowing how reach the right people on the right platforms. Without sufficient tools, time, and expertise on hand, it can be hard to tell if your marketing dollars are being spent wisely, let alone efficiently.
We’re experts at creating high-performance ads and hyper-targeted campaigns, using all the tools of digital media to optimize how your marketing budget is spent. Our team of paid media specialists, data scientists, and creatives work together to connect you with your audience, generating leads, sales, and revenue with maximum effectiveness.
How to spot a true paid advertising partner
Effective advertising doesn’t happen by accident: it requires meticulous research, exceptional creative, and near-perfect timing. Here’s what you should expect from a skilled advertising partner:
- A data obsession. Digital advertising can be ineffective (and expensive) if data isn’t driving the campaign. Conversions only happen when ads reach the right audience in the right way and at the right time.
- A focused creative skillset. Getting creative with ads for creativity’s sake won’t get results. A true partner knows when to flex its creative muscles and when to keep things simple.
- An ability to shift. When campaign results are disappointing, an agency should be agile enough to have a response – polishing up keyword lists, optimizing campaigns, and refreshing creative.
We leverage our data, design, and copywriting expertise to create ads that engage customers, boost brand visibility, and maximize your marketing dollars.
Audience + Competitor Research
We use tools and old-fashioned research to discover where your competitors are active, and to gauge the market landscape for untapped opportunities.
Through analytics, social listening, and other business data, our paid media experts narrow down your audience, understanding how their unique interests and online behavior will inform our channel selection and targeting.
Applying our insights to your audiences, we check all the boxes in setting up your campaigns strategically. We build out audience groups, plan spend, put creative together, and strategize how we intend to start testing and optimizing once the campaigns launch.
Search Engine Marketing
Google alone gets over 3.5 billion searches a day. With users rarely venturing past the first page, we use search engine marketing to get your brand to the top of Page One – and top of mind.
Leveraging our keyword research and audience data, we create highly targeted ads that position your business and offerings for greater visibility, and deliver the information, calls-to-action, and trust-building messaging that gets users clicking.
Social Media Advertising
Between the sophisticated targeting capabilities, the range of creative formats, and the ability to make an impact with a small budget, social media remains a channel second to none for paid media. Our team are experts in building, monitoring, and optimizing creative social campaigns across all the major social networks.
Display, Retargeting + Programmatic
Display and retargeting keep you front of mind and exploit the enormous reach of the web’s most popular publications. Depending on our strategy, we can make and optimize ad buys on Google Display Network and elsewhere, place direct buys on specialist sites where your audiences are found, and work with programmatic partners to deliver experiences targeted with even greater precision.
In-Stream YouTube Ads
Ready to make a bigger impact on your audience? Our creative team are experts at creating rich and engaging YouTube ads in multiple formats to help audiences feel informed and entertained.
Measurement + Reporting
We continuously monitor KPIs to set benchmarks and measure performance against a campaign’s goals. Where ads are underperforming, we identify areas for improvements and make necessary adjustments.
We regularly report successes and suggest ways to boost campaign performance on a weekly or monthly basis, enabling us to shift spend to higher-performing channels and maximize our advertising reach.