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Content Strategy

Imagine, execute, and promote content that brings your brand to life.

How smart content strategy sets the tone

Content strategy covers the what, why, and how of content creation for your organization. A content strategy might be tailored to your website or content marketing, or it might be your master plan for delighting your audience and supercharging leads and sales.

Why create a strategy? Well, there’s a lot of content out there. In a world where millions of blog posts are published every day, you’d better have a strategy for being heard.

+ing Digital Marketing strategic approach is distinguished by teamwork and the drive for results. We work hand in hand with SEO, UX, and design to think through every aspect of the creation and promotion of truly outstanding content. And as veteran content creators, we leverage years of writing experience to plan for your success.

Choosing a content strategy team

A great content strategy team brings together many approaches and skills. Here are the most important.

Curiosity. To a great content strategist, there’s no such thing as a ‘boring’ industry. If it interests your audience, it should fascinate your content strategy team.

Pragmatism. A content plan that puts an unreasonable burden on your team – internal and external – is not a good plan. An effective partner is realistic about scaling up a content strategy while maintaining quality of work.

Teamwork. Content shouldn’t live in a vacuum. It needs to be well-designed, well-showcased, and well-promoted. Look for a team that’s strong across a range of disciplines.

Our content strategy process

Every business should aim to create content that no one else can. We have a strong framework for putting you in the position to do just that.

Discovery + Stakeholder Interviews

Understanding the assignment. Our first task is always to get to know you: your business, your goals and objectives, and your content creation capabilities. Our key tool is the stakeholder interview, and we aim to hear a range of voices from across an organization to ensure we have an all-round understanding of your needs.

User Research

Hearing the voice of the customer. Even in the most user-centered organizations, what we hear from customers is always a little different from what the business tells us. So we always seek to go straight to the source and conduct interviews with your customers and users, to understand what makes them tick – and what makes them act.

Data Analysis

Crunching those numbers. Content strategies are about words, but that doesn’t mean you can ignore the numbers. Website analytics can help us understand who uses a site and how, providing insights about the performance of content. Digital ad performance data can give us hints about language that connects with customers. Any other data we can get our hands on, we’ll use to its utmost.

Strategy Development

Putting it all together. Our ideas evolve as we bring in new information from your stakeholders, customers, and data. Once we have all the available information, it’s time to craft a plan.

We shape our recommendations by precisely defining your goals and objectives, identifying how content can contribute to the achievement of each objective, and laying out a roadmap for the needed content. This approach ensures we’re rigorous in prioritizing and justifying our recommendations.

Strategy Presentation

Collaborating to drive success. Content strategy is not a one-way street. We present our findings to you, get your feedback on strategy, messaging direction, content planning, and any other aspect of the strategy we can work together to refine before we put it into practice.