Consumers today are more inundated with ads, more jaded with marketing, and more skeptical of brands than ever before. Yet the very same consumers have rocketed so many digital brands into overnight success.
While today’s customers are choosy, they still gravitate toward brands that look, speak, and act authentically. But creating a genuine brand identity – let alone one that aligns with your business goals – is a daunting task.
We know what it takes for digital brands to succeed. With an eye for storytelling and an enthusiasm for strategy, our team helps companies stand out through art direction, engaging content, and a bit of soul-searching too.
A Quality Brand Partner
You shouldn’t trust your brand with just anyone. Your brand is best in the hands of an agency that is:
- Story-focused. Today’s consumers want and expect to know what drives your brand. Find a branding agency that gets what makes a good story and has the chops to tell yours.
- Always strategic. Your branding partners should be strategic in their approach, basing their decisions not on hunches but on research, data, and best practices.
- Ready to market. Ultimately, a new brand has to be marketed. When the people that build your brand deeply understand marketing, you can be confident your branding will resonate in theory and practice.
Our approach to brand identity is as creative as it is methodical, where design and content meets research and experience.
Discovery + Research
For any branding effort, we consider stakeholder interviews to be mission-critical. We ask frank questions to get an understanding of what your business goals are, what your brand is now, and what it wants to become.
We also lay the foundation of critical research on which we build the project. We place particular focus on your major competitors, your audience’s behavior, and branding trends within your industry.
The modern brand has a story – a driving manifesto that explains what they’re doing and why their audience should care. Taking what we learned during Discovery, our branding and content teams help identify and develop the narrative behind your business, putting in writing your vision, mission, positioning, values, and core promises.
Our content team is at the ready to help build the on-page identity of your brand. We often help with naming – either a new product or service offering, or the brand itself. We collaborate to develop names that approach your brand from a range of creative directions, paring down the choices until just one remains.
We work with clients to craft taglines – taking on the always-challenging task of condensing a value proposition into a few pithy words. Finally, a consistent and distinct brand voice is a core part of your identity. To arrive at one, our content team refines your brand story into a consistent personality that jumps off the page.
In addition to creating amazing logos, our design and branding teams have vast experience creating visual guidelines for digital brands.
We can help choose a brand color palette that works together beautifully and strikes the ideal tone. We can create custom iconography, set photography direction, or build out other brand-defining visual elements.
And we can expand your visual identity into any channel – including websites, advertising, and even animation – where consistency and authenticity are both key.
As a full-service digital agency, we are ready to execute on our branding recommendations and seamlessly transition into an implementation phase. In the same way, our marketing team is standing by and ready to put your new brand in front of consumers.